Click! is a photography exhibition that invites Brooklyn Museum’s visitors, the online community, and the general public to participate in the exhibition process. Taking its inspiration from the critically acclaimed book The Wisdom of Crowds, in which New Yorker business and financial columnist James Surowiecki asserts that a diverse crowd is often wiser at making decisions than expert individuals, Click! explores whether Surowiecki’s premise can be applied to the visual arts—is a diverse crowd just as “wise” at evaluating art as the trained experts?
The Brooklyn Museum used 3,344 people to help curate a photography exhibit about the “Changing face of Brooklyn.” It’s an risky concept, especially for an elitist world that is inhabited by museums and galleries. It’s based on the concept that a large and diverse group of people, within the right parameters, can make better decisions together than individual experts. This idea was recently pioneered in the book, The Wisdom of Crowds by James Surowiecki, a slate contributor and New Yorker business columnist.
Decide for yourself if the crowd chose right this time.
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